Dr Jan Breitsohl

  • Senior Lecturer in Marketing (Management)

Biography

Dr Jan Breitsohl joined the University of Glasgow as Senior Lecturer in Marketing in April 2020. Prior to that, he worked as Senior Lecturer at the University of Kent, and as Lecturer at Aberystwyth University.

Jan holds a PhD in Marketing Psychology from Bangor University, and a German IHK diploma in Industrial Sales Management (‘Industrie-Kaufmann’) with three years of managerial experience in various business positions.

Research interests

Jan is a member of the Marketing research cluster.

Areas of expertise:

  • Consumer Aggression
  • Online Communities
  • Communication Management Strategies
  • Experimental designs
  • Online surveys

Publications

List by: Type | Date

Jump to: 2024 | 2023 | 2022 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2013 | 2010
Number of items: 19.

2024

Warke, Oliver ORCID logoORCID: https://orcid.org/0000-0001-7149-2987, Jose, Joemon ORCID logoORCID: https://orcid.org/0000-0001-9228-1759, Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533 and Wang, Jie (2024) Capturing the Spectrum of Social Media Conflict: A Novel Multi-objective Classification Model. In: 14th International Conference on the Theory of Information Retrieval (ICTIR 2024), Washington D.C., USA, 13 July 2024, pp. 215-225. ISBN 9798400706813 (doi: 10.1145/3664190.3672510)

2023

Dineva, Denitsa, Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533, Roschk, Holger and Hosseinpour, Masoumeh (2023) Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers. International Marketing Review, (doi: 10.1108/IMR-12-2021-0368) (Early Online Publication)

Roschk, Holger, Hosseinpour, Masoumeh and Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533 (2023) Coalitions and their negative consequences: an examination in service failure-recovery situations. Journal of Service Research, (doi: 10.1177/10946705231163884) (Early Online Publication)

Warke, Oliver, Jose, Joemon M. ORCID logoORCID: https://orcid.org/0000-0001-9228-1759 and Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533 (2023) Utilising Twitter metadata for hate classification. In: Kamps, Jaap, Goeuriot, Lorraine, Crestani, Fabio, Maistro, Maria, Joho, Hideo, Davis, Brian, Gurrin, Cathal, Kruschwitz, Udo and Caputo, Annalina (eds.) Advances in Information Retrieval: 45th European Conference on Information Retrieval, ECIR 2023, Dublin, Ireland, April 2–6, 2023, Proceedings, Part II. Series: Lecture notes in computer science (13981). Springer: Cham, pp. 676-684. ISBN 9783031282379 (doi: 10.1007/978-3-031-28238-6_59)

2022

Ounvorawong, Nuttakon, Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533, Lowe, Ben and Laffey, Des (2022) Outcomes of cyber-victimization and bystander reactions in online brand communities. International Journal of Electronic Commerce, 26(2), pp. 200-221. (doi: 10.1080/10864415.2022.2050582)

Warke, Oliver, Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533 and Jose, Joemon ORCID logoORCID: https://orcid.org/0000-0001-9228-1759 (2022) Consumer Bullying in Online Brand Communities—Quantifying a Dark Social Media Phenomenon. In: Reis, J.L., López, E.P., Moutinho, L. and Santos, J.P.M.d. (eds.) Marketing and Smart Technologies. Series: Smart innovation, systems and technologies, 279. Springer: Singapore, pp. 641-651. ISBN 9789811692673 (doi: 10.1007/978-981-16-9268-0_54)

Dineva, Denitsa and Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533 (2022) Managing trolling in online communities: an organizational perspective. Internet Research, 32(1), pp. 292-311. (doi: 10.1108/INTR-08-2020-0462)

Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533, Jimenez, Nadia and Roschk, Holger (2022) Investigating consumers’ motives for consumer brand-cyberbullying on social media. Information Society, 38(1), pp. 1-12. (doi: 10.1080/01972243.2021.1981507)

Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533, Jiménez, Nadia, Megicks, Phil, Krasonikolakis, Ioannis, Ramoglou, Stratos, Aagerup, Ulf and Happer, Catherine ORCID logoORCID: https://orcid.org/0000-0002-9711-8544 (2022) Bullying in online brand communities-exploring consumers' intentions to intervene. In: Hopfgartner, Frank, Jaidka, Kokil, Mayr, Philipp, Jose, Joemon and Breitsohl, Jan (eds.) Lecture Notes in Computer Science. Series: Lecture Notes in Computer Science (13618). Springer International Publishing, pp. 436-443. ISBN 9783031190964 (doi: 10.1007/978-3-031-19097-1_30)

2020

Dineva, Denitsa, Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533, Garrod, Brian and Megicks, Philip (2020) Consumer responses to conflict-management strategies on non-profit social media fan pages. Journal of Interactive Marketing, 52, pp. 118-136. (doi: 10.1016/j.intmar.2020.05.002)

2019

Dineva, Denitsa, Lu, Xiaoming and Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533 (2019) Social media conflicts during the financial crisis: managerial implications for retail banks. Strategic Change, 28(5), pp. 381-386. (doi: 10.1002/jsc.2292)

2018

Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533, Roschk, Holger and Feyertag, Christina (2018) Consumer brand bullying behaviour in online communities of service firms. In: Bruhn, Manfred and Hadwich, Karsten (eds.) Service Business Development: Band 2. Methoden – Erlösmodelle – Marketinginstrumente. Springer Gabler: Wiesbaden, Germany, pp. 289-312. ISBN 9783658224233 (doi: 10.1007/978-3-658-22424-0_13)

2017

Roschk, Holger, Loureiro, Sandra Maria Correia and Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533 (2017) Calibrating 30 years of experimental research: a meta-analysis of the atmospheric effects of music, scent, and color. Journal of Retailing, 93(2), pp. 228-240. (doi: 10.1016/j.jretai.2016.10.001)

Dineva, Denitsa Petrova, Breitsohl, Jan Christian ORCID logoORCID: https://orcid.org/0000-0002-3337-5533 and Garrod, Brian (2017) Corporate conflict management on social media brand fan pages. Journal of Marketing Management, 33(9-10), pp. 679-698. (doi: 10.1080/0267257X.2017.1329225)

2016

Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533 and Garrod, Brian (2016) Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident. Tourism Management, 54, pp. 209-220. (doi: 10.1016/j.tourman.2015.11.004)

2015

Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533, Wilcox-Jones, James Peter and Harris, Ian (2015) Groupthink 2.0: an empirical analysis of customers' conformity-seeking in online communities. Journal of Customer Behaviour, 14(2), pp. 87-106. (doi: 10.1362/147539215x14373846805662)

Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533, Kunz, Werner H. and Dowell, David (2015) Does the host match the content? A taxonomical update on online consumption communities. Journal of Marketing Management, 31(9-10), pp. 1040-1064. (doi: 10.1080/0267257X.2015.1036102)

2013

Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533, Khammash, Marwan and Griffiths, Gareth (2013) Online complaint communication strategy: an integrated management framework for e-businesses. In: Martínez-López, Francisco J. (ed.) Handbook of Strategic e-Business Management. Series: Progress in IS. Springer: Heidelberg, pp. 907-933. ISBN 9783642397462 (doi: 10.1007/978-3-642-39747-9_38)

2010

Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533, Khammash, Marwan and Griffiths, Gareth (2010) E-business complaint management: Perceptions and perspectives of online credibility. Journal of Enterprise Information Management, 23(5), pp. 653-660. (doi: 10.1108/17410391011083083)

This list was generated on Tue Jul 8 07:41:10 2025 BST.
Jump to: Articles | Book Sections | Conference Proceedings
Number of items: 19.

Articles

Dineva, Denitsa, Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533, Roschk, Holger and Hosseinpour, Masoumeh (2023) Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers. International Marketing Review, (doi: 10.1108/IMR-12-2021-0368) (Early Online Publication)

Roschk, Holger, Hosseinpour, Masoumeh and Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533 (2023) Coalitions and their negative consequences: an examination in service failure-recovery situations. Journal of Service Research, (doi: 10.1177/10946705231163884) (Early Online Publication)

Ounvorawong, Nuttakon, Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533, Lowe, Ben and Laffey, Des (2022) Outcomes of cyber-victimization and bystander reactions in online brand communities. International Journal of Electronic Commerce, 26(2), pp. 200-221. (doi: 10.1080/10864415.2022.2050582)

Dineva, Denitsa and Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533 (2022) Managing trolling in online communities: an organizational perspective. Internet Research, 32(1), pp. 292-311. (doi: 10.1108/INTR-08-2020-0462)

Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533, Jimenez, Nadia and Roschk, Holger (2022) Investigating consumers’ motives for consumer brand-cyberbullying on social media. Information Society, 38(1), pp. 1-12. (doi: 10.1080/01972243.2021.1981507)

Dineva, Denitsa, Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533, Garrod, Brian and Megicks, Philip (2020) Consumer responses to conflict-management strategies on non-profit social media fan pages. Journal of Interactive Marketing, 52, pp. 118-136. (doi: 10.1016/j.intmar.2020.05.002)

Dineva, Denitsa, Lu, Xiaoming and Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533 (2019) Social media conflicts during the financial crisis: managerial implications for retail banks. Strategic Change, 28(5), pp. 381-386. (doi: 10.1002/jsc.2292)

Roschk, Holger, Loureiro, Sandra Maria Correia and Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533 (2017) Calibrating 30 years of experimental research: a meta-analysis of the atmospheric effects of music, scent, and color. Journal of Retailing, 93(2), pp. 228-240. (doi: 10.1016/j.jretai.2016.10.001)

Dineva, Denitsa Petrova, Breitsohl, Jan Christian ORCID logoORCID: https://orcid.org/0000-0002-3337-5533 and Garrod, Brian (2017) Corporate conflict management on social media brand fan pages. Journal of Marketing Management, 33(9-10), pp. 679-698. (doi: 10.1080/0267257X.2017.1329225)

Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533 and Garrod, Brian (2016) Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident. Tourism Management, 54, pp. 209-220. (doi: 10.1016/j.tourman.2015.11.004)

Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533, Wilcox-Jones, James Peter and Harris, Ian (2015) Groupthink 2.0: an empirical analysis of customers' conformity-seeking in online communities. Journal of Customer Behaviour, 14(2), pp. 87-106. (doi: 10.1362/147539215x14373846805662)

Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533, Kunz, Werner H. and Dowell, David (2015) Does the host match the content? A taxonomical update on online consumption communities. Journal of Marketing Management, 31(9-10), pp. 1040-1064. (doi: 10.1080/0267257X.2015.1036102)

Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533, Khammash, Marwan and Griffiths, Gareth (2010) E-business complaint management: Perceptions and perspectives of online credibility. Journal of Enterprise Information Management, 23(5), pp. 653-660. (doi: 10.1108/17410391011083083)

Book Sections

Warke, Oliver, Jose, Joemon M. ORCID logoORCID: https://orcid.org/0000-0001-9228-1759 and Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533 (2023) Utilising Twitter metadata for hate classification. In: Kamps, Jaap, Goeuriot, Lorraine, Crestani, Fabio, Maistro, Maria, Joho, Hideo, Davis, Brian, Gurrin, Cathal, Kruschwitz, Udo and Caputo, Annalina (eds.) Advances in Information Retrieval: 45th European Conference on Information Retrieval, ECIR 2023, Dublin, Ireland, April 2–6, 2023, Proceedings, Part II. Series: Lecture notes in computer science (13981). Springer: Cham, pp. 676-684. ISBN 9783031282379 (doi: 10.1007/978-3-031-28238-6_59)

Warke, Oliver, Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533 and Jose, Joemon ORCID logoORCID: https://orcid.org/0000-0001-9228-1759 (2022) Consumer Bullying in Online Brand Communities—Quantifying a Dark Social Media Phenomenon. In: Reis, J.L., López, E.P., Moutinho, L. and Santos, J.P.M.d. (eds.) Marketing and Smart Technologies. Series: Smart innovation, systems and technologies, 279. Springer: Singapore, pp. 641-651. ISBN 9789811692673 (doi: 10.1007/978-981-16-9268-0_54)

Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533, Jiménez, Nadia, Megicks, Phil, Krasonikolakis, Ioannis, Ramoglou, Stratos, Aagerup, Ulf and Happer, Catherine ORCID logoORCID: https://orcid.org/0000-0002-9711-8544 (2022) Bullying in online brand communities-exploring consumers' intentions to intervene. In: Hopfgartner, Frank, Jaidka, Kokil, Mayr, Philipp, Jose, Joemon and Breitsohl, Jan (eds.) Lecture Notes in Computer Science. Series: Lecture Notes in Computer Science (13618). Springer International Publishing, pp. 436-443. ISBN 9783031190964 (doi: 10.1007/978-3-031-19097-1_30)

Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533, Roschk, Holger and Feyertag, Christina (2018) Consumer brand bullying behaviour in online communities of service firms. In: Bruhn, Manfred and Hadwich, Karsten (eds.) Service Business Development: Band 2. Methoden – Erlösmodelle – Marketinginstrumente. Springer Gabler: Wiesbaden, Germany, pp. 289-312. ISBN 9783658224233 (doi: 10.1007/978-3-658-22424-0_13)

Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533, Khammash, Marwan and Griffiths, Gareth (2013) Online complaint communication strategy: an integrated management framework for e-businesses. In: Martínez-López, Francisco J. (ed.) Handbook of Strategic e-Business Management. Series: Progress in IS. Springer: Heidelberg, pp. 907-933. ISBN 9783642397462 (doi: 10.1007/978-3-642-39747-9_38)

Conference Proceedings

Warke, Oliver ORCID logoORCID: https://orcid.org/0000-0001-7149-2987, Jose, Joemon ORCID logoORCID: https://orcid.org/0000-0001-9228-1759, Breitsohl, Jan ORCID logoORCID: https://orcid.org/0000-0002-3337-5533 and Wang, Jie (2024) Capturing the Spectrum of Social Media Conflict: A Novel Multi-objective Classification Model. In: 14th International Conference on the Theory of Information Retrieval (ICTIR 2024), Washington D.C., USA, 13 July 2024, pp. 215-225. ISBN 9798400706813 (doi: 10.1145/3664190.3672510)

This list was generated on Tue Jul 8 07:41:10 2025 BST.

Supervision

Prospective PhD students are encouraged to send Jan a targeted proposal (maximum two pages) which relates to the dark side of social media & consumerism.

In particular, proposals need to address one of the following points:

  1. What are the negative consequences of social media marketing (for consumers, for brands, for celebrities/influencers, for society at large)?
  2. Why do consumers make negative (unethical) comments towards brands, other consumers, or influencers on social media?
  3. How can brands manage hostile or hateful consumer-to-consumer interactions?
  4. The interplay between digital CSR, negative brand experiences, and consumer well-being

Teaching

Jan strongly supports research-led teaching models that combine social media and collaborative research tools to provide interactive, evidence-based learning environments.

His teaching interests include:

  • Digital marketing
  • Consumerism & psychology
  • The dark side of marketing
  • Branding
  • Social media research tools

Additional information

Member of the editorial board of The Information Society (ABS 3, IF 1.89)

Conference awards

  • 2017 Most original paper award – Global Brand Conference, Kalmar, Sweden
  • 2016 Best paper in track award (E-Marketing) – AM Conference, Newcastle
  • 2015 Best paper in track award (E-Marketing) – AM Conference, Limerick
  • 2014 Best paper in track award (E-Marketing) – AM Conference, Bournemouth

Jan has been track chair at several conferences, reviewer for leading international journals, and external examiner for various universities (Vivas, degree programmes, accreditations, etc.)


Profile photo of Dr Jan Breitsohl, Senior Lecturer in Marketing